Plant-based tech company Beyond Meat has received non-GMO verification from The Non-GMO Project’s Product Verification Program for its vegan products.
The company – best known for its flagship Beyond Burger – completed a one-year review process in order to gain the certification.
According to the The Non-GMO Project, its verification process includes ‘a comprehensive review of a product’s ingredients, supply chain and manufacturing facilities to ensure end-to-end transparency’.
Ethan Brown, Founder and CEO of Beyond Meat, said: “Our goal is to be on the center of the plate for the entire family. And we believe the best way to serve the family is through a commitment to all-natural, non-GMO ingredients when building meat directly from plants.
“Though these tough guardrails make it harder for our scientists, we feel it is the right long-run decision for Beyond Meat and our consumers.”
Courtney Pineau, Associate Director, Non-GMO Project, added: “The Non-GMO Project celebrates Beyond Meat’s tremendous achievements in verifying their entire line of products and their commitment to providing shoppers a transparent choice in the marketplace.”
The Non-GMO Project Verified butterfly seal will appear on Beyond Meat’s in-store packaging over the coming months.