The Instagram-worthy new Museum of Ice Cream is becoming known for something other than fun and frozen treats. The museum, which opened Dec. 13 in Miami Beach, has become an environmental hazard, according to the city.
Sprinkles from of the museum’s more popular draws — a mini swimming pool topped with 100 million plastic dots — have been popping up on city sidewalks and streets. The city’s Code Compliance department issued a courtesy notice and two sanitation violations “for creating an environmental hazard,” according to Melissa Berthier, Miami Beach city spokeswoman.
The first violation carried a $1,000 fine and the second, issued Wednesday, carries a $2,000 fine, she said.“We have been regularly inspecting the location, and will continue to do so in order to ensure that plastic debris remains free from our streets and waterways,” Berthier added.
Photo: Phillip Valys / SouthFlorida.com
She noted that the museum was “putting measures into place to mitigate the conditions, including but not limited to, the hiring of a cleaning crew, instituting check points to remove sprinkles indoors, vacuums to remove sprinkles that escape, and relocating the pool to the beginning instead of the end of the museum.” The city’s Public Works Department also added mesh catchers in the storm drains near the museum — which is located at 3400 Collins Avenue in the Faena District — to collect any other stray sprinkles.
In a statement to Miami New Times, museum spokeswoman Devan Pucci, said “we take our role very seriously as a social platform and public-facing entity. We aim to inspire and position ourselves as a brand who greatly understands our social responsibility. While we acknowledge there is always more we can do to improve our sprinkle residue around the city, it is important to note that we have taken immense precautions to make sure we are a company that values sustainability and one that is proud to be environmentally conscious.”
Pucci added that the museum has brought in “multiple cleaners that are working 24/7 to constantly sweep around the building as well as paying extra attention to the waterway entrance” and that the museum “has begun the process of creating a biodegradable sprinkle for our Sprinkle Pool that will be implemented in the near future.”
The museum, which was touted by its owner as “a safe environment for visitors to embrace their imagination and creativity” opened to much fan fare. It features frozen treats and rooms decorated with bananas, another for gummy bears and the Sculpture Room which has oversized pink bonbons.